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Li Ning brand sports shoes

Li Ning brand sports shoes (Picture 1)

Li Ning brand, is Mr. Li Ning in 1990 founded the sporting goods company. It is headquartered in Zhongguancun Science and Technology Park, Tongzhou District, Beijing, China. After years of exploration, Li Ning has gradually become the representative of China, the leading international sports brand companies. From the first in the country to establish a franchise marketing system, to continue for many years to sponsor the Chinese sports delegation to participate in various competitions at home and abroad, from becoming the first domestic implementation of ERP sporting goods company, to continue to adjust the brand positioning, and then to 2004 June listed in Hong Kong, Li Ning company has experienced the development and prosperity of Chinese national enterprises.

Mr. Li Ning, born March 10, 1963, the Olympic champion, the original Chinese famous gymnastics team athletes, his hometown is the Guangxi Zhuang Autonomous Region. Li graduated from Peking University Law School, received a Bachelor of Laws degree, and Peking University Guanghua School of Management EMBA. He created the myth of the history of the world gymnastics, has won fourteen world championships, won more than 100 gold medals. On December 22, 1982, in the Sixth World Cup gymnastics competition held in Zagreb, Yugoslavia, Li Ning won six gold medals, won the horizontal bar, free gymnastics, vault, pommel horse, rings and all-around champion, he created World mythology in the history of gymnastics, known as "gymnastics prince". 1984 in the 23rd Los Angeles Olympic Games men's gymnastics individual competition, Li Ning won the men's free gymnastics, pommel horse and rings three titles, won three gold and two silver and one bronze, close to the total number of medals in China 1

After retiring in 1989, Li Ning joined Guangdong Jianlibao Group, founded the "Li Ning" sporting goods brand, and to sponsor the 90th Asian Games delegation for the opportunity, began Li Ning's business, which created a brand of Chinese sporting goods Precedent. Li Ning company has brand marketing, research and development, design, manufacturing, distribution and retail capacity, the products include their own Li Ning brand production of sports and casual footwear, clothing, equipment and accessories products. Mainly in the use of outsourcing production and franchise model, in China has established a huge supply chain management system and distribution and retail network, and in Southeast Asia, Central Asia, Europe and other regions to develop business. Li Ning company since its inception is very concerned about the original design. 1998 established China's first clothing and shoes product design and development center, the first to become independent development of China's sporting goods company. August 2004, the Hong Kong Design and Development Center was established, focused on the design of Li Ning brand clothing products. It and the major domestic and foreign well-known universities and research institutions to maintain close cooperation. As a sporting goods company, Li Ning company to stimulate people to break through the desire and strength, committed to the creation of professional sporting goods, and strive to let the movement to change their lives, the pursuit of a higher level of breakthrough.

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