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Bacardi rum

Bacardi rum (Picture 1)

Bacardi is the world's largest family-owned spirits manufacturer, including Bacardi aging and Bacardi 151 brand rum. It sells more than 200 million bottles a year in 200 countries around the world. It originates from the high-end rum of Santiago de Cuba, pure and smooth; it contains the freedom, color and passion that symbolizes the spirit of the Latin Caribbean. It is the world's number one high-end premium wine with products in more than 170 countries. The bat appears as a symbol of Bacardi in the bottle and has a history of more than 130 years. In Cuban culture, bats are considered a symbol of good luck and wealth.

The Bacardi company was founded in Santiago, Cuba on February 4, 1862 by Don Facundo Bacardí Massó and is headquartered in Hamilton, Bermuda. The wine merchant Don Facundo Bacardi Maso came to Cuba from Catalonia in the early 19th century. At this time, rum is cheap to manufacture, is not a fine drink, and is rarely sold in high-end pubs. Don Facundo set out to "tame" rum, and after trying several methods, discovered a way to filter rum with charcoal to remove impurities. In addition, Facundo uses oak barrels to store rum, adding the effect of “mellow”. The final product is the world's first "white" rum. Facundo and his brother He Sai built a small brewery on February 4, 1862, putting the previous test findings into commercial production. Their first copper-and-cast iron distiller produced 35 barrels of fermented molasses per day. The fruit bats live on the beams of the workshop houses, and the bats became the bat trademark of Bacardi.

In the 1920s, Emilio opened a new brewery in San Diego. In these 10 years, the Art Deco Bacardi building was built in Havana, and the third generation of the Bacardi family began to join the family business. Facundo Bacardi issued an invitation to Americans still under the control of the Prohibition Order to invite them to "Cuba to Bathe Bacardi Rum". The new product Hatuey beer was also launched during this period.

The filling plant in Mexico City and the winery in Puerto Rico opened in the 1930s. Several trademark disputes occurred during this period, and the problem was concentrated on the use of the Bacardi brand name for rum made outside Cuba. In a dispute, Henry Shug kept the right to continue to use the Bacardi family name on products produced in Puerto Rico, and also gained the company's leadership. In other disputes, Bacardi also won, and was allowed to “only use Bacardi rum cocktails to be called Bacardi cocktails”.

Bacardi has made several industry acquisitions to expand its market beyond its famous rum brand. In 1992, Bacardi acquired the famous absinthe and grape wine producers Martini and Rossi. In 1998, it acquired the King whiskey and Mumbai sapphire gin at $2 billion. In 2001, it acquired Casa Dorore, 2004. In the year of the acquisition of the gray goose vodka, in 2006 Bacardi bought the New Zealand vodka brand Pacific Dawn. Other affiliated brands include Drambuie whiskey, DiSaronno Amaretto and B&B, and Benedictine liqueurs.

Today, the producer of Bacardi Rum is still a descendant of Mr. Fakong. Bacardi rum is still used in the 130-year-old brewing process. The wine is stored in American white oak barrels to make the wine fresh and smooth. Baccarat Rum produces a fragrant wine in natural barrels, while deeper-colored rum is stored in charred oak barrels for a lighter wine. Today, Bacardi is the world's only private spirits company, the world's fourth largest liquor company, still managed by the descendants of Mr. Facundo. Headquartered in Hamilton, Bermuda, the company employs more than 6,000 people in more than 170 countries.

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